Careers At Michigan Schools and Government Credit Union

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Community Relations Specialist

Department: Business Development
Location: Troy, MI

Michigan Schools & Government Credit Union (MSGCU) has been providing families with trustworthy financial products and dependable services for sixty years. Throughout our rich history of helping members “set it right" for themselves and their families, we have grown to be the 7th largest Credit Union in Michigan and the largest Credit Union in Macomb county with over 115,000 members and over $1.8 billion in assets. MSGCU is continuing to grow and has 14 branches across Macomb, Oakland and Wayne counties.

If you have a passion for helping people and giving fair and dependable service, we want you on our team! 

Summary:  Responsible for representing the Credit Union at community and member events as well as membership employee group business development activities.  Responsible for coordinating and implementing programs to increase membership, member services and loan activity for the credit union.  Primary role is to initiate, plan, execute and evaluate Credit Union Initiatives, including but not limited to Member and Community Appreciation events, and Branch Community Events. The Community Relations Specialist will work with the Business Development and Community Relations Manager to develop and implement strategies and tactics designed to assist the Credit Union in meeting its strategic targets.

Essential Duties and Responsibilities:

  • Solicits new members by conducting informational presentations and orientations to groups.  Facilitates enrollments and provides on-going resources and materials to members and groups.  Acts as the Credit Union representative at credit union and community events.
  • Provides support for the business development program including maintaining databases, producing and distributing communications. 
  • Works collaboratively with Marketing, Branch staff and other internal departments to facilitate business development activities with the field of membership and Select Employer Groups (SEGs). Participates in the Credit Union movement on a local and state level. Is cognizant of and strategically addresses competition and changes in market dynamics.
  • Communicates with membership groups on current promotions and matches their needs with Credit Union products and services to add value for the members and to increase Credit Union utilization.
  • Serves as primary contact person and liaison to membership groups in order to build effective, professional relationships. Exceeds member service expectations by providing superior quality service in a professional, efficient and courteous manner. Sets and achieves high standards of excellence while interacting with colleagues and members.

This position will be responsible for assisting in the scoping, implementing and managing of community relations initiatives (ie: High School Marketing Program, Welcome Backs, Classroom Cash Grant Celebration, Scholarship Reception).

Scope Initiatives

•         With assistance of the department manager, analyze and audit existing programs for impact, implementation, and value. Provide insights and recommendations for improvement. Create a detailed work plan which identifies and sequences the activities needed to successfully complete the initiative

•      Determine the resources (time, money, equipment, etc) required to complete the initiative. Develop a schedule for initiative completion that effectively allocates the resources to the activities. Review the initiative schedule with senior management and all other staff that will be affected by the initiative activities; revise the schedule as required.

•   Determine the objectives and measures upon which the initiative will be evaluated at its completion.

Implement Initiatives

•         Execute the initiative according to the plan and document activities.

•         Monitor the progress of the initiative and make adjustments as necessary to ensure the successful completion of the initiative.

•         Establish a communication schedule to update stakeholders including appropriate staff in the organization on the progress of the initiative.

•         Review the quality of the work completed with the initiative team on a regular basis to ensure that it meets the initiative standards.

Manage Initiatives

•         Complete a closeout report for each initiative and review with managers.

•         Monitor and approve all budgeted initiative expenditures according to established accounting policies and procedures. Ensure that all financial records for the initiative are up to date.

•         Ensure that the initiative deliverables are on time, within budget and at the required level of quality. Evaluate the outcomes of the initiative as established during the planning phase.

Essential Preparation and Training:

  • Two years of sales, field marketing or community relations experience required, preferably within the financial industry or a closely related field.
  • Associate degree in marketing and business administration preferred.
  • One or more years of project management experience preferred.
  • The equivalent combination of education, relevant work experience and preferred experience or expertise.

Essential Knowledge Skills and Abilities:

  • Understands the principles of the Credit Union’s financial success. Efficiently promotes credit union products and services by explaining features and benefits.  Effectively listens for cues and determines members’ needs; courteously resolves member problems by suggesting alternative products and services when applicable.
  • Exhibits a high level of relationship management skills with members and colleagues.
  • Strong critical thinking skills
  • Ability to interact effectively and professionally with all levels within the Credit Union, members and membership groups (government entities, education professionals, realtors, and other identified groups).
  • Self-starter with a high level of time and territory management skills.
  • Excellent oral and written communication skills; comfortable speaking to large groups.
  • Proficiency with Microsoft Office software products (Word, Excel, PowerPoint, etc.)
  • Effective presentation, analytical, administrative, and organizational skills.
  • Strong project management skills.
  • Must possess a valid driver’s license and be able to travel within the Credit Union’s service area.


Working Conditions:

  • Environment generally good, with little discomfort from noise, extreme temperature, dust or other factors.  Required to travel throughout the credit union’s service area to consult with and provide service to employees and Membership Group representatives.
  • Exposed to potentially hazardous conditions, such as robbery and/or employee abduction.  Receives detailed instructions and security procedures on an annual basis to minimize risk.
  • Strength level-Medium: Exerting up to 30 pounds of force occasionally and/or 30 pounds of force frequently to lift, carry, push, pull, or otherwise move objects.
  • Required to travel by car 75% of the time. 

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